|Pure Fashion models pose with Stacey and Bert Weiss.|
May 13, 2010. Atlanta, GA. Pure Fashion shows are
often presented in church buildings or neutral settings for a
crowd of families and friends who are already sold on
the idea of modest fashions for teens. This year, however,
the Atlanta Pure Fashion team decided to reach for a
wider audience of secular young women who need to hear
the message about dressing in a way that reflects their
The opportunity presented itself in the person of a
new volunteer, Stacey Weiss. Back in September, Stacey met with
Laurie Flanagan, who is the local director of Pure Fashion
in Atlanta, and together, they began developing a plan to
bring Pure Fashion “into the battlefield of culture.”
A new location
need help with our venues,” Laurie told Stacey. “We want
to find the best opportunities and places to spread our
It turned out that Stacey’s husband Bert, who hosts
the “Bert Show” on Q100 radio station, had plenty of
contacts and was able to help them get connected.
end, the venue chosen for the show was one of
Atlanta’s biggest nightclubs. When Laurie first visited the site, she
said she almost laughed and cried at the same time.
“When Stacey picked this place out (or should I say
when our Lord picked this place out) she did not
warn me of what goes on here at night. When
I walked in and saw all the dancing poles, I
almost died! They assured me they would all be removed
for our show. I could not believe where our Lord
is sending us. We are truly entering the battlefield today,”
Thanks to Bert’s radio program, the advertising for the
show reached about a million new listeners who would not
have been reached through the typical church bulletins.
that the people our Lord needed to be at the
show were there,” said Angela Kirsch, a consecrated woman who
helped prepare the 40 models for the fashion show, which
took place on Sunday, April 25 from 2:00 to 5:00
Thanks to the radio advertising through the “Bert Show,” Angela
Kirsch estimates that almost one-third of the audience was new
to Pure Fashion, including quite a few young women from
a more secular background.
Mission accomplished: countercultural message was delivered right
in the heart of an icon of anti-modesty culture.
to help children
This year’s show also had a new charitable
dimension as a fundraiser for chronic or terminally ill children.
has a foundation called Bert’s Big Adventure, a non-profit organization
that gives children with chronic or terminal illnesses the chance
to experience a magical five-day adventure with their families at
Walt Disney World. Laurie decided that the Pure Fashion show
should not be a fundraiser just for itself, but that
it should benefit Bert’s Big Adventure. So, from the start,
the Laurie and Stacey worked together to synergize the two
Over the course of the year, Laurie and Stacey saw
another form of synergy at work: God’s hand was discreetly
at work as they organized the show.
For example, at
one of the planning meetings Laurie asked Stacey to consider
Jonny Diaz as a performer. One connection led to another,
and they went from seeing a video of him on
YouTube to signing him on for the show as a
“We pulled him up on YouTube and Stacey
LOVED him and said she would have Bert try to
get him,” Laurie recalled. “Two weeks later, she was in
Florida meeting with her PR guy who does all her
magazines and brochures and tells him to start thinking of
a logo for Bert’s Big Adventure and Pure Fashion and
how we are partnering for this fashion show in April.
She then tells him that we are trying to get
this guy, Jonny Diaz to perform. She asks him if
he had ever heard of Jonny and he laughed, saying,
‘Jonny and Matty Diaz? I only played kick the can
with him every night in the circle growing up. Here
is his cell phone number. Let’s call him!’ Jonny knew
of Pure Fashion and wanted to support it if he
was available,” she said.
When Stacey called his manager, he just
so happened to be in Atlanta that weekend in concert
on Friday and Saturday and free on Sunday, the day
of the show.
“This was not just a COOL thing
but this was an amazing GOD thing!” exclaimed Laurie, adding,
“There are many more stories like that!”
To find out more
about how Pure Fashion is teaching young women to dress
with dignity, visit the Pure Fashion web site at www.purefashion.com.